Steve GannHelp For The Desk Bound Male
April 14th 2010 20:28
An Australian company called Equimen has created a line of underwear using scientific compression technology to help men mold their body into a more approving shape. Shapewear is common in women clothing but this is one of the fitst ventures into the world of fitwear for men.
Will it work? I think it can be successful as there is a tremendous market out there of middle aged beer gutted guys.
The problem is the cost. One hundred and ten dollars for an undershirt and 55 for boxers is a pretty steep investment for clothes that can't be seen.
If Equimen sees even modest success look for other clothing manufacturers to jump aboard the men's fitwear train.
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Comment by Mr Nice Guy
Pop Culturist
Pop Rock Factory
Pounding the pavements - physios and joggers - $1000 a year.
Dieting and a sensible outlook on man pursuits such as BBQ's and beer - ouch!
$165 for a pair of boxers and undershirt which does the hard work for you - Priceless.
Comment by Janet Collins
Acceptable Etiquette
The Social Critic
Janet Collins Blog
I'm with MNG here. They may save a lot in the end. This garment sounds so much like a girdle that I wonder what happens on that first night with someone special and they have to come off???